EPA CO2 rule cost the same as sexy undies.

Yearly Revenue:
Wal-Mart,  $447 billion.
Bed Bath and Beyond, $11.5 billion.
Dairy Queen, $32.4 billion.
McDonalds, $27.5 billion.
Victoria's Secret, $6.6 billion.

Cost estimate from general accounting office to comply with the EPA rules; $6 to $8 billion a year until 2030, about the same as frilly panties.