waste not

The London Stock Exchange has a new rule, starting with April's reports, companies traded on the exchange must include in their financial reports a description of their carbon footprint.  For the first time investors and the public will be able to identify the size and value of their waste output and it's impact on the environment.   It will be seen as lost potential by not reducing it, in other words it is stockholder profit that managers are letting slip up the smokestack, down the drain, and into the electric meter.  It is expected companies will scurry to become environmentally friendly, which in nearly all cases increase profits in the long term.